tag:blogger.com,1999:blog-3266566846399659219.post2787167766017134161..comments2024-01-16T00:30:02.493-05:00Comments on That's the Press, Baby: A Cosmopolitan, On the Rocks, PleaseDavisullhttp://www.blogger.com/profile/02871644412923946894noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3266566846399659219.post-52852294121169587232008-03-21T00:38:00.000-04:002008-03-21T00:38:00.000-04:00It's way too rural here for anything to be conside...It's way too rural here for anything to be considered cosmopolitan. And I enjoy the rural part (while I miss some of the metro stuff). But cosmopolitan vs. local might not be the only problem. <BR/>Another issue is what people of different age groups expect. <BR/>We did a redesign recently that refocused the way we handle nation/international news (more briefs) and beefed up the local side. At a focus group, two customers actually got into an argument over whether we should run more youth sports scores. The older reader wanted more book and theater reviews. The soccer parent-aged reader replied "I can get that on the Web. Give me what's happening in my life."<BR/>Like the department store, newspapers will drive themselves under trying to be all things to all people. We need to figure out what we need to be for our area — and that's not the same in New York as Quincy. (Kind of like Macy's figuring out the Midwest isn't looking for the same merchandise as the East Coast.)<BR/>But places like the burbs in Indianapolis might be finding their readers are more like those in a 45,000 pop. town in Illinois than New York.Gerri Berendzenhttps://www.blogger.com/profile/15856152841616480512noreply@blogger.com