tag:blogger.com,1999:blog-3266566846399659219.post6501609920181139103..comments2024-01-16T00:30:02.493-05:00Comments on That's the Press, Baby: Onward, Part ThreeDavisullhttp://www.blogger.com/profile/02871644412923946894noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3266566846399659219.post-40823222704057045572012-02-06T15:23:44.527-05:002012-02-06T15:23:44.527-05:00You're right, the word "while" would...You're right, the word "while" would have been better there... "spiraled into the grave while..."<br /><br />It was certainly not the primary factor in Olds' downfall. It does stand as part of GM's confusion and inability to do anything consistent or meaningful about Olds' decline, which, as you note, was also muffed with the Aurora ... contemplated to revive the division by dumping the "ride with me Lucille" name, but then by the time the Aurora was redesigned in the 2000s, it was being firmly linked to Oldsmobile again even while GM was throwing Olds into the trashcan. Did Olds dealers play a big role in that decision? Always wondered.Davisullhttps://www.blogger.com/profile/02871644412923946894noreply@blogger.comtag:blogger.com,1999:blog-3266566846399659219.post-15274503694961490872012-02-05T23:09:21.398-05:002012-02-05T23:09:21.398-05:00I appreciate your automotive analogies, but I'...I appreciate your automotive analogies, but I'm not sure whether the "not your father's Oldsmobile" ad campaign (which ran in 1988-89, concomitant with the introduction of the first front-wheel-drive Cutlass Supreme) really was the primary factor in Olds' downfall. Of course it may well have contributed to alienating the large portion of Olds' customer base who <i>were</i> fathers, but in addition the products themselves became more mediocre and less appealing. In 1994 Olds introduced its "halo" car the Aurora (sans Oldsmobile badging), and if that car had been used to resurrect the entire marque (by renaming the marque Aurora, as GM had contemplated), perhaps it would still be around today.gottacooknoreply@blogger.com